For companies starting out with white label Google Ads, the warning signs can be hard to spot sometimes. What’s important to know is that paid SEO is a tricky area even for experts, so you need reliable candidates.
You need someone who can deliver results, but that can be difficult to confirm during the hiring process. Online referrals and agency portfolios don’t always paint the full picture.
If you want to be sure, try and correspond with them directly. And when you do, if they exhibit any of the following, you might want to hold off on confirming anything.
Their Pricing Looks Too Good To Be True
If an agency claims that their average client pays over twice what you should spend, run and don’t look back. Many factors go into determining how much an ad will cost, like keyword difficulty, landing page quality, etc.
But if they’re telling you that your ads are cheaper, then there’s a good chance their service isn’t worth it. SEM is an investment, and you should treat it as such, which means not letting low prices sway you.
They Promise Results Overnight
As red flags go, this promise of unusually quick returns one always to be wary of. It is almost always a sign that they’re running a scam and just trying to get your money and run. Google Ads is not a get-rich-quick scheme.
You need to put in time and effort to see results. And it’s bad enough if they’re deliberately trying to mislead you. But it’s much worse if they’re genuinely under the impression that they’re miracle workers. The fact is that they aren’t, and they shouldn’t have to be.
They Aren’t Transparent or Communicative
Google Ads management resellers are in the business of selling ads. So, it’s not too much to ask for them to be transparent about what they’re doing. You also don’t want them accessing any customer data without proper authorization.
They Don’t Care About Your Site Content
Reliable SEM providers will care about what your business represents. They’ll want to know what good PPC services you have and work with you on finding relevant keywords and audiences. Anything less is not acceptable.
In Closing
Take these four warning signs seriously when looking for white label Google Ads. Make sure you don’t do business with anyone who fails to meet these criteria. It’s something that could save you a lot of unnecessary headaches in the future.
