It is said that there are three main purposes or intentions when creating and interacting on social media. There is self-identification, connection, and engagement. These patterns emerge organically for individual users of social media since even the simplest form of social media use starts to define the characteristics of that user profile. Esteem Media knows that this is useful to be aware of when preparing your marketing strategy. It is also valuable for understanding how your business can grow and be perceived on social media. As your trusted social media consultant in Sydney, we can help you navigate the patterns found across all social media platforms to enhance and improve your engagement.
The Emergence Of Identity
Self-identification in social media is created in two main phases. Firstly, when creating your initial profile or account and then secondly through your journey of developing your social media presence and voice (this includes acts of connecting and engaging as well). When you create a profile, you are essentially saying, “This is who I am and what I stand for”. You are creating a window into who you want to be seen as but also, who you want to connect with.
The Art Of Connection
Social networking is just that – the creation of a connection and, therefore, a network of touchpoints. Some connections may be fleeting, and single-use (though these are rare in modern social media, which is why effective social media advertising is so vital), and others may be reciprocal (you need to agree to a relationship or connection giving you two-directional access – in varying degrees – in order to navigate or use the platform). The communication and strengthening of the initial contact is what makes the connection a relationship and, therefore, a true network.
Engagement Is The Goal
Fleshing out the relationship between self and other, whether this is an individual that connects with others or the relationship between you and your clients, is the basis of authentic engagement. After all, what would be the point of connecting and participating if not to engage and discover? Whether you do this through content creation, customer dialogue, or transactional behaviour, social media creates the ability to access (either for clients to access you or vice versa).
Get Connected More Than Ever Before
Esteem Media is a digital powerhouse and social media consultant in Sydney that transforms the relationship between brands and people. Get in touch with us by calling (02) 8006 0811 or using our convenient contact form.
