Developing and implementing an effective, multi-channel marketing campaign is no easy feat, as strategists in EDM marketing will testify. You probably know that you can never overlook a single digital marketing channel.
Then again, having even a handful of them to juggle can be time-consuming and nerve-wracking for small business owners. It’s important to stick with the ones that matter and email marketing promises just that.
A successful EDM marketing campaign can have many components that together promote a brand’s content, services, and products.
Knowing Your Audience
Digital marketing is a powerful tool, but it’s useless if you use it to reach the wrong people. The first step in any successful digital marketing campaign is identifying your target audience.
This helps narrow down your revenue sources and go for a more cost-effective, targeted marketing scheme. Your target audience can be different depending on demographics or psychographics.
A Structured Strategy
The first thing you need to do is create a plan for your EDM campaign. This will help you determine where you want to start and what steps you need to take along the way. Determine the best timing for emails when developing a brand strategy.
For several products or services, send out separate emails at different times throughout the year, so they don’t all come at once. For special events or holidays, go for themed messages. And advertise your goods less if you’re just greeting your clients.
Compelling Subject Lines
Writing a subject line is one of the most critical elements of an email marketing campaign. It’s what gets people to open your email and can make or break your success. Keep it short, persuasive, and to the point.
Links to Your Webpages
When you’re creating an email campaign, always include links that direct readers back to specific pages on your website. For any questions, they can find answers easily on your site instead of having to call or email you directly.
And if your site is mobile-friendly, design templates that look good on mobile devices as well as on desktop computers. Your messages should also be formatted, so they’re easy to read on small screens like smartphones and tablets.
Conclusion
A great marketing campaign is an amazing way to boost traffic and conversions. But not all EDM marketing initiatives promise the same ROI. It all boils down to your approach, from your subject line to your sales page.
