Hiring a designer for your eCommerce website isn’t just about aesthetics—it’s about conversions, scalability, and business growth. If you’re only considering price and portfolio, you might miss crucial details that can make or break your online store. Before you commit to ecommerce website design in Sydney, here are seven often-overlooked but critical factors to evaluate.
1. Are They Just Designers or Strategic Thinkers?
A designer can make a website look stunning, but can they make it sell? A real eCommerce expert understands conversion rate optimisation (CRO), persuasive layouts, and sales funnels. Look for someone who asks about your sales goals, target audience, and marketing strategies before even discussing colour schemes.
2. Do They Prioritise Page Speed? (Because Google and Customers Do!)
Slow websites kill sales. Every second of delay can reduce conversions by up to 20%. Many designers focus on visuals but ignore speed optimisation. Ask if they prioritise lightweight coding, compressed images, and fast-loading themes—because a slow website means lost revenue.
3. Can They Handle Complex Product Structures?
Selling 10 products is different from selling 10,000. If your business has variations, bundles, subscriptions, or wholesale pricing, your designer must be familiar with advanced product structures. Don’t assume all eCommerce designers have experience handling these complexities.
4. Are They SEO-Savvy Beyond Basic Meta Tags?
Many designers say they “do SEO,” but is that just adding keywords to your homepage? Real SEO-friendly design involves clean site architecture, structured data, fast indexing, and proper URL structuring. A poorly built website could mean months of lost traffic and sales.
5. Do They Offer Future-Proof Scalability?
You might start small, but what happens when traffic spikes? Will your website crash? Can it handle thousands of daily visitors without glitches? Your website should be built to scale, with expandable hosting, flexible integrations, and minimal reliance on third-party plugins that could become obsolete.
6. Can They Integrate With Your Business Tools?
Your website isn’t an isolated island—it needs to connect with your inventory system, email marketing tools, and payment gateways. If a designer can’t integrate your existing business software smoothly, you’ll end up with bottlenecks and frustrated customers.
7. What’s Their Post-Launch Support Plan?
Many designers disappear after launch. Then, when a technical issue arises, you’re stuck Googling solutions. Before hiring, ask:
- Will they offer ongoing support?
- What’s their response time for urgent issues?
- Do they provide training on managing your own site?
Final Thoughts
Hiring an expert for ecommerce website design in Sydney isn’t just about creating a nice-looking site—it’s about building a revenue-generating machine. Look for a professional who understands strategy, speed, scalability, and seamless integration. Your business depends on it.
