In the current business scenario we have seen a massive change in advertisement strategies of almost all major businesses. We have seen a great shift from conventional to the digital means of advertisement. In the past major companies used to allocate major chunk of their finances for the marketing purpose. This really disturbed their finance allocation strategy but they were literally compelled to do so as advertising on conventional media was probably the most expensive thing they had to do for the betterment of their business.
With the advancement in means of communication and especially the exponential growth of smartphone and internet users, advertising or publicity has taken an altogether new turn. Digital marketing strategy including local search strategy has revolutionized the shopping experience of the customers. Now, before buying anything on ground, people tend to do a lot of research over their phone using internet where they search for best possible options available to them. While looking for their relevant searches, they prefer to find the suppliers pretty close to their locality. So in this order, to keep your customer informed especially the ones that are quite close to your business location, this is important to adopt a local search strategy.
Being a local business one may wonder that why exactly he is not showing up on the internet rankings? You may go for the Google Ad words but you have another alternative for building your local search strategy.
First of all, get yourself registered in Google my business. Here you put your business address, nature of your business and you are all done. Now your business may start showing up in the directory of all local businesses. How it would help you? For instance you are in pizza making business and some person around your location looks or types for pizza, your business is going to be shown to him in local searches.
Secondly, ask your satisfied customers to leave reviews for you as this is something that directly and instantly impacts your credibility with Google and helps you in ranking your business.
Make sure to leave your complete details regarding location and contact number on your custom website design contact us page as this would help people find your business much easily. Until you don’t show these details clearly, you will not be considered in Google rankings.
Finally add more and more SEO friendly and keyword optimized content on your website.
These few steps may help you earn Google ranking sooner than you think.
