If you’re running a business, chances are you’ve heard of search engine optimization (SEO). SEO is the process of optimising a website for Google’s search algorithm in order to rank higher in search results. It is a complex and ever-changing field, which is why many businesses choose to hire an SEO consultant in Brisbane to help them navigate the landscape.
But how do you know if you need an SEO expert? In this blog post, we will explore 5 ways to tell if your business could benefit from the expertise of an SEO expert.
Rankings are dropping:
If your rankings are dropping on Google or another search engine, that could mean that your site isn’t optimized for keyword searches or that your competitors have overtaken you in the SERPs. An experienced SEO expert can analyze your website and determine whether or not there are any issues with its structure or content that may be causing the drop in rankings.
Traffic is declining:
Traffic is one of the most important metrics for measuring the success or failure of an SEO campaign. If you aren’t seeing enough traffic to your site, it may be time to call in a professional who can help optimize your content and increase organic visitors.
Traffic isn’t converting:
When looking at rankings alone can be misleading because it doesn’t tell us how many visitors are actually converting into customers. If you have a high bounce rate (people leaving your site immediately after arriving) or low conversion rates (less than 2%), these could be signs that there are issues with your website that need to be addressed by a professional.
Time to market is too slow:
If your company has been struggling with getting new products or services up on its website quickly enough, then small business seo services in Brisbane might just be what you need. Search engines like Google rely heavily on fresh content when ranking search results. By creating an easily updateable blog on your site, you can give Google what it needs — fresh content — in order to rank higher for certain keywords.
Your competitors are beating you at SEO
If your competitors are beating you at SEO, it might be time to consult with an expert. An SEO consultant in Brisbane can help level the playing field by increasing traffic and sales through a variety of different strategies. They may even be able to help you take back lost rankings or recover from a Google penalty. For more information visit our Website.
