Digital marketing has made a long way into the success of any business leaving far behind traditional time-consuming techniques although they can never be fully discarded. The better a company has invested in digital marketing; there are more chances of generating leads and increase revenue rapidly to take the business into a cash cow. However, only investing money to create a beautiful website or a good looking social media page is never going to be a smart idea unless supported by other techniques. Search engine optimization or SEO is a process of getting traffic from the search engines. For example, a user searched for a service in his area on his famous search engine. The search engine will return sorted search results in the form of web pages or content such as videos or blogs according to what search engine thinks is most relevant to the user. This is where the importance of search engine optimization takes its place and if a company has done some smart work in marketing its content digitally, it is likely to get a hit at first stance. Therefore, a good digital marketing plan can play a key role in making or breaking a brand. This technique of digital marketing can target various types of search like image search, video search, academic search, news search and industry-specific vertical search engines. Although bigger companies have built their own digital marketing departments with SEO experts working days and nights for keeping the content on a high. Smaller setups can use the services of a social media agency against a mere annual contract to look after the online reputation of the company. That agency may then assign a social media manager responsible to engage existing brand customers through chats and comments as well as making new customers using famous social media platforms. Additionally, a social media manager is also an expert in search engine optimization and using various online marketing tools. Therefore, it is a must to check the profile of the agency and its staff before handing over a contract because only an expert manager can help to raise the online image of a business and generate leads. In short, an SEO expert should be enthusiastic, passionate, understand the business well, social media savvy and have a grip on the latest tools for online marketing.
