Digital marketing Norwalk CT is the art and science of attracting and converting prospects into customers. It has evolved to keep up with the changing times. In this new era, marketing executives need to be able to sell their products, services, and messages in a digital world where more than 90% of consumers are on some form of digital or social media.
Digital marketing is a broad term that includes various techniques. You need to use at least two or three of them for your company’s growth. Below are some of the most common techniques.
SEO
Search engine optimization is a discipline in digital marketing to improve the visibility of a website in search results.
The SEO process starts with analyzing the market, the competition, and the website itself. It is followed by developing an effective keyword strategy to capture targeted traffic, using tools that analyze web content to determine whether it meets search engine expectations.
SEO is no longer just about keyword stuffing and writing great content. There are other factors that play into its success, such as meta tags, page speed, social media links, etc.
Social Media Marketing
Social Media Marketing is a form of digital marketing that uses social media networks to deliver promotional messages.
Social media channels are used to create buzz and awareness about a brand and generate leads and drive traffic to a company’s website. A social media strategy can be part of a company’s overall branding, marketing, public relations or advertising strategy.
The key difference between Social Media Marketing and traditional digital marketing is the word “social” in front of it. In this type of marketing, marketers use social platforms as the main point of contact with their audience. By using platforms such as Facebook, Twitter or Instagram, they can produce more interactive content with their audience.
PPC
PPC is a type of digital marketing where advertisers pay to place ads on a search engine or an online advertising network. When a user clicks on an ad, the advertiser pays the site owner where the ad appeared. For every click, there is a cost-per-click charge from advertisers to publishers.
Small business PPC services have been around since the start of the digital marketing era, but it has become more prevalent in recent years as more and more people have started using search engines and social media sites instead of traditional print media channels.
The main reason behind PPC is its instant results and that is why many companies consider this as the best digital marketing Norwalk CT technique.
