In the world of email marketing, newsletter and messages are utilized at the wide scale. It is a trend that the majority of the insurance agents or financial representatives prefer it including video, graphics, explanatory videos and articles to increase the business. Your clients are happy as you target the right audience in a right way. The cloud exchange emails is popular for marketing. This increases the business productivity as well as introduces your business online. You can approach potential customers that are a good strategy for your business.
Email Marketing Statistics
- The insurance agent gets 60% return on the investment
- More clicks lead to more sales this is the rule that gives 6 times more revenue.
- The 64% insurance agents work by taking directly to the decision maker. It increases their sales and it helps them to hit the target in a better way.
- The 40% insurance agents work on the qualified insurance leads.
- 44% of email recipients are able to grab with the promotional email.
- 74% of online users use to get commercial communication through email
- 66% consumers make purchases on the basis of the email messages and newsletters.
Here is to explain how targeted marketing campaign works.
How does email marketing work?
When we talk about email marketing, there’s a lot of things focus on developing your subscriber list as large as possible. And it is really true that bigger list of email subscribers’ means that your products and services more exposed to your consumers. But when talk about marketing; we must know that bigger is not always better. That’s the point where target marketing comes into play. Target marketing is a strategy which deals with,
- An ideal customer type
- Marketing messages are organized with a focus on the needs of the target market, and so as the marketing messages are sent via email, ads, or direct mail where this target will be exposed to consumer.
- Using target marketing confirmed you that each consumer receives the message that is most likely to convince to purchase your products and avail your services. Target marketing is most effective when you want to market the same product and service to different target markets.
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