When you are into marketing you must have heard the terms inbound and outbound marketing commonly. Many would think that these are just words which are used for normal marketing which is not completely right. They both mean different things and come with their own set of benefits and limitations. Just to explain in simple terms outbound marketing a term which is used for traditional methods of marketing which includes the use of television and radio, telemarketing, print advertising, etc. This form of marketing hits the mass audience and the message gets across in one go. The idea behind this form of marketing is that the users will receive the message and many of them will respond to it. This is not something which is considered very effecting in the changing world as the medium used is considered old and the mass has moved to other platforms. One major problem that new markers see with outbound marketing is that they cannot create a target audience and hence it is difficult to keep track of the outcomes of the advertisement made. The effectiveness of the efforts cannot be judged hence it is not preferred by the marketers.
What is inbound marketing?
Inbound marketing is everything which the current marketing generation does which includes the utilization of strategies to actually achieve the desired results. The idea is to pull the audience and not to go out and just attracts attention. Inbound marketing attract a lot of attention and increase brand exposure. It created brand authority with the use of valuable content. There are various different ways in which the content is presented to the audience which is the target for the advertisement. This includes the use of Search engine optimization which allows the visitors to locate the content when they make a search about something. Another important part is the creation of content in the preferred mode which includes images, videos, Ebooks webinars etc. All these have their own uses and thus preferred in the different situation according to that. The most effective ways in which these content are used are social media platforms which have such huge client base that they are considered the biggest marketing platforms for the current era.
Both the marketing styles have their own impact and since one is now considered old and obsolete the new is making more buzz.
